SBU Situational Analysis Case Study Example | Topics and Well Written Essays - 1250 words

SBU Situational Analysis - Case guide ExampleIt is important to note that RamenPlay was founded also by the Nipponese family Sanpou Co. Ltd. Its founder Yukihiro Kaneko has set a clear vision and strategy towards development of the brand, placing customers on the first place, and striving to provide lift out ramen to the love customers (RamenPlay 2014).In order to implement its strategy of elevating and enhancing customers dining experience, the company employs Sanpous lacquerese master chefs who have more than 40 years of culinary expertise. These McCoys are recognized to be the best in their field of expertise and it significantly helps the company to gain competitive advantage (RamenPlay 2014). Thus, collaboration with Japans Sanpou Co Ltd enabled the company to differentiate its brand among the competitors by offering authentic Japanese cuisine (Breadtalk Group Ltd - yearly Report, 2012).The company has generated profit of $4.97 on every $100 spent on asset. harmonize to exp erts it is normal achievement comparing to the sector average (Macroaxis 2014). In order to achieve good fiscal results the company has ensured effective supplying and focused on providing best quality and customer service (RamenPlay 2014). nonstop improvement and innovativeness combined with guaranteed freshness and top quality of the ingredients makes the company successful and profitable. The company continues to open impertinently RamenPlat outlets, but offers crude design where the focus is made on rich heritage and culture associated with Sanpou brand. This idiom on Japanese authenticity and identity is a pillar of companys strategy. Thus, for example, in 2013, the company has modernized menu of RamenPlay and refreshed the interior dcor. Also, the companys management has introduced a new business cost model which is expected to improve firms productivity (Breadtalk Group Ltd - Annual Report, 2012).Political There is a strong